A New Era for DELTA’s Authentic Greek Yogurt in foreign markets

DεLTα Authentic Greek Yogurt

For the first time since the first launch of Dεltα Authentic Greek Yoghurt for international markets, DELTA relaunches the brand’s packaging. The new design better represents the authentic Greek origin of authentic strained yoghurt, in a unique, contemporary style.

Depending on the flavour and fat content, different–yet familiar–scenes from Greek everyday life are depicted on the packaging, which help to create individual Greek mini-stories. As a result, when displayed on the shelf, the entire family of Dεltα Authentic Greek Yoghurt products give a distinct feel of Greek authenticity, which customers seem to love. In addition to the new packaging, Dεlta has launched new, innovative flavours that follow current international trends. In fact, Dεlta products are created to satisfy specific needs, related to each country they’re exported to.

According to Dimitris Alepakis, DELTA’s International Business Director: “Our new packaging aims to inspire and communicate not just the Greekness but also the values of our company. They’re visually innovative and follow the latest international trends in package design. Our new identity will help to expand Dεltα Authentic Greek Yogurt’s horizons in the international market. This new era follows in the steps of the company’s successes in 2020 and the first quarter of 2021. Despite an unfavourable global economic climate, our sales have increased significantly–up by 51% when compared to the same period of 2020–for both Dεlta-branded and private-label products.